Thane Direct partners with Seen It On TV
Home shopping specialist hit in-store screens
Thane Direct has partnered with Seen It On TV to launch Thane’s top-selling products on in-store televisions in the UK.
Thomas Parrott, European sales manager of direct selling and TV shopping specialist Thane, said: “We are excited to bring Thane Direct’s product expertise together with the in-store TV marketing knowledge that Seen It On TV has,” said of Thane Direct.
“This is a new area of retail distribution which we have been eager to expand in to, we hope this is the first of many more products we will work on together.”
The top selling Magic Bullet kitchen device will be the first Thane product to be seen on in-store TV screens in the UK. Lara Young, sales director of Seen It On TV, said: “We are thrilled to jointly introduce Magic Bullet to the UK in-store TV market with Thane Direct. The product is off to an exciting start, and we expect Magic Bullet to become one of a number of big items this year.”
Launched in 2004, Magic Bullet is a counter top processor which comes with a juicer, blender and party mugs and has already sold close to 2m units worldwide, mostly through TV distribution networks including the shopping channels that Thane Direct owns.
