Tesco unveils wave of price cuts
Tesco has cut prices on hundreds of branded products as part of its fight back in the supermarket price war.
The retailer has reduced the prices of 380 branded products from the likes of Hovis, Coca-Cola, Marmite and Tetley by an average of 25% in a bid to offer “simpler, lower and more stable” prices.
The move follows a series of changes that Tesco has made over the last few months to invest in customers and improve the shopping trip.
Tesco’s chief customer officer Jill Easterbrook said: “We know that customers want to see changes in the way we serve them. One of the biggest things they’ve been saying is that they want prices which are simple, consistent and low. The changes we’re making today are a first step in that direction – and we’ve focused on many of the favourite brands customers choose every day.
“We’re looking forward to hearing what customers think of these prices as we develop more plans to invest in our customers in 2015.”
The price changes will apply to all store formats including the retailer’s Express and Metro stores.
