Tesco sees strong competition
The latest TNS Worldpanel grocery market share figures published today for the 12 weeks ending 28th January 2007 show that the buoyant market seen over the Christmas period carries into the New Year with Grocery retailers continuing to enjoy 5% sales growth over the equivalent period last year.
Edward Garner , Director of Research at TNS Worldpanel said “Whilst Tesco remains dominant with 8% growth to a share of 31.5% it is seeing solid competition from Asda, Sainsbury and Morrisons. Both Asda and Sainsbury continue to grow, with share increases to 16.8% and 16.5% respectively and Morrisons remains stable with sales increase of 4% over the last year – the ninth successive period of growth.
In terms of smaller retailers both Waitrose and Iceland post robust figures with Waitrose tapping into current ethical trading and healthy eating consumer trends.
The other side of the coin is the effective collapse of Kwik Save which is fuelling the strong performance seen by Aldi and Lidl as both shops and shoppers switch over”.
