Tesco launches personalised diet plans for health-conscious people on the go
My Fit Lifestyle zones will be created in Tesco stores and Tesco.com, with products colour-coded according to five different calorie bands.
Tesco has launched a brand new healthy eating range my fit lifestyle, following research which reveals that six out of ten people regularly eat at their desk at work or on the move and almost 90% of those surveyed said they make unhealthy food choices due to their busy lifestyles.
The range, which is launching initially in London, builds on a new and emerging trend in the US for personalised eating plans. To make shopping the range easy, my fit lifestyle zones will be created in Tesco stores and Tesco.com, with products colour-coded according to five different calorie bands, so customers can see at a glance which products fit their personal plans. They will be able to count their calories on Tesco’s Health and Wellbeing website and app.
To mark the launch of the new range, Tesco is offering an innovative solution for hungry, time-poor Londoners trying to navigate their busy lives and the city. Ride ‘n’ Dine is a FREE London restaurant-on-wheels pre-booked taxi service, starting on Wednesday 18th June and running for five days. Passengers will be offered restaurant quality service and menu options from the my fit lifestyle range while travelling to work, meetings and around the city.
