Tesco launches online commuter zone
Tesco is targeting commuters with the launch of a new section on its website which is designed to make it easier for people to shop for groceries while on the move.
The new Commuter Zone is aimed at workers who want to avoid the hassle of carrying heavy shopping home at the end of the day by buying food and groceries via their smartphones.
The zone features a limited number of popular products for breakfast, lunch and dinner such as cereals, sushi, fresh fruit and chocolate as well as Tesco Finest £10 Meal Deals.
Tesco director of internet retailing Ken Towle said: “We know that many of our customers have busy lives, but that they still want quick and easy access to great food at great value. Our new commuter zone is the latest way we’re helping customers to manage their time, by pulling together a range of high quality products and categorizing them to reflect the working week.
“As the nights close in and it gets colder and darker, customers needn’t worry about stopping to shop on their way home – Tesco can deliver their order straight to their door, giving them more time to enjoy their evenings and weekends.”
The zone has launched nationwide, with initial marketing activity in London. The campaign will include posters on the underground of a Tesco Dotcom van, created from the familiar tube map and adapted to show the range of products available on the commuter zone.
