GENERAL MERCHANDISE NEWS
Tesco Direct to publish customer reviews
10 February, 2009 | by Retail Bulletin
Tesco Direct is to publish customer reviews of products following a deal with Reevoo.
Reevoo will collect and display reviews across Tesco Direct’s range of thousands of products.
“We view customer reviews as an essential component of our proposition to shoppers,” said Charlotte Tookey, senior marketing manager at Tesco Direct.