Tesco appoints group brand director

Tesco has appointed Michelle McEttrick to the role of group brand director.

Due to join the supermarket giant on 18 May, McEttrick was previously chief marketing officer at Barclays.

Robin Terrell, chief customer officer at Tesco, said: “Michelle brings a real diversity of expertise and experience to Tesco. Her experience spans working on and leading the rejuvenation of British Airways and Barclays at BBH, to building the world’s largest digital food brand, allrecipes.com, and working for agency clients including Coca-Cola and Frito Lay. She is a passionate, creative customer champion, and will be a real asset to our business.”

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