Tesco and Unilever launch their biggest trial of iBeacons
Tesco and Unilever have teamed up to launch their biggest iBeacon trial, with a campaign that will offer London consumers discount coupons for Magnum ice cream when they pass by one of 270 selected Tesco Express stores across the capital.
Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass the iBeacons, and via push notifications powered by Urban Airship.
The Android and iOs app, developed and delivered by London based agency Karmarama, will launch as part of the Pink and Black Campaign in London and the South East and will also allow users to invite friends to join them. Customer science company Dunnhumby instigated the partnership with Unilever and is evaluating the campaign.
Tony Reed, Tesco convenience managing director, said: “We’re constantly seeking new and exciting ways for our customers to shop with us and receive great offers. With summer on the way, we’re delighted to trial this concept and can’t wait to get our customers’ feedback.”
