Tangle Teezer acquired by BIC
UK hairbrush brand Tangle Teezer has been acquired by consumer goods company BIC for €200 million.
Launched in 2007, Tangle Teezer offers a patented range of brushes that allow consumers to detangle hair while limiting damage. With more than €70 million of estimated net sales in 2024, the company has doubled its size over the last four years and has an established position in the UK, Europe and North America.
The company has been owned by Mayfair Equity Partners since 2021.
James Vowles, chief executive of Tangle Teezer, said: “At the heart of Tangle Teezer’s 17-year success is our focused approach to providing an unrivalled product, driven by innovation and fuelled by strategic brand development.
“We thank Mayfair Equity Partners for their support in helping the business accelerate these initiatives and backing our ambitious growth journey. In considering potential partners for the next stage of Tangle Teezer’s growth journey, BIC stood out.
“It is an exciting time for the Tangle Teezer brand, now as a part of global BIC, and I look forward to further innovation and growth for the brand and its consumers.”
Known for its pens, lighters and shavers, French based BIC said the acquisition supports its Horizon strategy through exposure to a scaled, fast-growing and profitable business with upside potential. It will now work to help Tangle Teezer reach further scale and gain market-leading positions in BIC’s key regions.
Gonzalve Bich, chief executive of BIC, said: “We are excited to acquire a market-leading business in a dynamic, high-growth market where we can drive value. Both companies share a deep spirit of joy, innovation, entrepreneurship, and a common vision for growth.
“Our strategy is to build long-term trust by offering quality products that provide simple solutions to enhance self-care experiences. We proudly welcome Tangle Teezer to BIC.”
