Tails.com launches first retail range
Tails,com, the online pet food subscription service, has launched its first in-store range.
Called Nourish & Protect, the range has been made available in 108 of Sainsbury’s stores as part of the supermarket’s Future Brands programme.
Tailored by age, breed size and health need, Nourish & Protect has been developed by veterinary and nutrition experts to target key concerns for UK dog owners such as weight, gut health and immunity. The range is paired with a digital service that allows customers to access a personalised portion guide and measuring scoop just for their dog via a QR code on the bag or directly at tails.com/nourish.
Nicole Tipping, buyer at Sainsbury’s, said: ‘’At Sainsbury’s we are passionate about helping our customers eat better, and the same goes for their pets. We’re excited to partner with tails.com who, from their inception, have pioneered new ways of feeding dogs. We love the tails.com Nourish & Protect range, which has been developed with Sainsbury’s customers in mind, and we’re really excited to hear what they – and their four-legged friends- think.”
James Davidson, chief executive and co-founder of tails.com, added: “Owners are increasingly aware of the role that nutrition plays in keeping their dogs happy and healthy for longer and we’re thrilled to be working with Sainsbury’s and the Future Brands team to make innovative new products available.”
Launched in 2014, tails.com currently serves over 14 million meals to UK and European pet owners every month.
