Superdry appoints Dafydd Moore as director of global technology
Superdry has appointed Dafydd Moore as its director of global technology.
Moore previously worked with Halfords where he was group director of IT strategy and architecture. Prior to that, he held a similar role at Dyson where he worked for five years. He has also previously worked with Waitrose and Lidl.
In his new position, he will report to Superdry chief executive and co-founder Julian Dunkerton. He is understood to have joined the business this week.
Moore said in a post on LinkedIn: “I’m happy to share that I’m starting a new position as director of global technology at Superdry. This is a brand and company that I have been a fan of for many years, to be joining it at this pivotal time is really exciting.”
The news comes after the fashion brand had its restructuring plans sanctioned by the High Court at a hearing held on 17 June.
Following the hearing, Peter Sjolander, Superdry chairman, said: “This is an important moment for Superdry. My thanks and those of the entire Board go to the shareholders and creditors of Superdry who have supported the proposals, which will enable the business to go forward with the right structure, balance sheet and cost base to deliver its turnaround and future growth.”
