Superdrug expands category range to include jewellery

Superdrug has expanded its category offering to include a range of affordable fashion-led jewellery.

With prices varying between £3.99 and £9.99, the category has been launched with the ‘Core’, ‘Fashion’ and ‘Premium’ ranges and includes earrings, necklaces, rings, bracelets and hair accessories.

Superdrug commercial director Simon Comin said “We’re really pleased to be launching this exciting new category at Superdrug and to be able to continually offer our customers trend-led products at an affordable price point, especially at a time when we know great value is more important than ever to our customers.”

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