Superdrug cuts the cost of deodorants until election day
Health and beauty retailer helps politicians keep their cool
As the three main party leaders prepare to face the voters in the UK General Election, Superdrug is offering a lifeline with price cuts on deodorants.
A Superdrug survey of 500 shoppers showed 80 per cent thought a person who showed signs of perspiration under pressure could be considered untrustworthy.
Superdrug hopes the judgement will help politicians reconsider the classification of deodorant as a luxury item, which means it is liable for the full 17.5 per cent VAT rating. To ensure that everyone can keep their cool in the last days of campaigning, Superdrug has cut the price of its own label deodorants and so is effectively paying the VAT on behalf of customers for the week prior to Election Day.
Debbie Ansell of Superdrug’s super cool deodorant team said: “Embarrassing sweat patches don’t portray a good image and our very own customer question time shows that to gain voters’ support the party leaders need to keep their perspiration levels under control.”
Superdrug this week delivered ‘No Sweat’ packs to the party leaders in readiness a grilling under the TV lights on [i]Question Time[/i] and Superdrug will set up a perspiration monitor to measure who feels the heat or keeps their cool on air.
Tony Blair received a pack containing super-strength, sport anti-perspirant, ideal for prime ministers who get hot under the collar and anyone else indulging in dangerous sports. Charles Kennedy has received a crate of anti-perspirant for men and Michael Howard has been dispatched a hypoallergenic roll-on deodorant for sensitive skin.
