Starbucks extends presence in France through Monoprix partnership
Starbucks Coffee Company has teamed up with French retail chain Monoprix in a licenced partnership agreement which will see Starbucks open outlets within Monoprix stores.
The first two locations will be in the Monoprix Beaugrenelle in Paris and the Monoprix GBL in Lyon, both of which are expected to open before the end of 2015.
Arjan Oudejans, vice president branded solutions at Starbucks EMEA, said: “This partnership underlines our commitment to growing our business in France, with an experienced French retailer with stores in central, prime city locations. Monoprix is the perfect partner to bring the Starbucks experience alive in their stores.”
Dominique Benoit, head of real estate and franchise at Monoprix, added: “We pride ourselves on offering the widest variety of services and products, and the addition of Starbucks is another example of us giving our customers more.”
