SportsShoes.com launches mobile app to deliver a “best-in-class” retail experience
SportsShoes.com has launched its first mobile app as it looks to enhance its customer shopping experience.
The move forms part of the online running and outdoor gear retailer’s expansion strategy.
When using the platform, customers can access personalised product and content suggestions that are unique to them and based on previous activity and preferences. The app also integrates customer membership options, including the ability for users sync their England Athletics profile with their SportsShoes.com account.
The app’s development has been supported by the retailer’s £4.6 million investment in technology, people, processes and facilities over the last three years.
SportsShoes.com managing director, Brett Bannister, said: “Launching our app marks a major milestone in our mission to help customers lead healthier, happier lives through their fitness and sports journeys.
“Having established a market-leading online brand, our new app is a digital reincarnation for us and a key tool for our UK and European growth plans.”
Established in 1982, SportsShoes.com offers customers more than 17,000 products from 150 running and outdoor brands including the likes Asics, Nike, Adidas, Hoka and New Balance, as well as Haglöfs, Montane, Rab and Patagonia.
To celebrate the app’s launch, SportsShoes.com is running a raffle where customers have the chance to win training packages and kit from brand partners such as New Balance, Asics, Salomon, Adidas and Garmin.
SportsShoes.com has also replatformed its UK and international websites to provide customers with an improved online purchasing experience. The sites now have increased levels of personalisation across both product discovery and advice.
SportsShoes.com chief technology officer Jon Cleaver said: “Having built the expertise and invested heavily in our people, processes and technology to become a leading online sports apparel retailer, it was a logical step to expand this into a mobile app environment.
“The app’s capabilities are a perfect complement to our replatformed website and supports our ability to connect and engage with our growing customer base to deliver a best-in-class retail experience.”
