GENERAL MERCHANDISE NEWS
Sports Direct to open budget gyms
14 November, 2014 | by Retail Bulletin
Sports Direct has unveiled plans to open a chain of low cost gyms across the UK.
The sportswear retailer is planning to open 200 gyms where membership will cost as little as £5 per month with a joining fee of £10.
The retailer is currently rebranding 30 gyms that it has recently acquired from LA Fitness. The first Sports Direct gyms will open in Liverpool and Keighley.
Sports Direct said: “Our gym memberships will offer fantastic value for money in the same way that our customers have come to expect from our retail outlets and our website.
Never Miss a Retail Update!“This will be affordable fitness on an unprecedented scale. It will revolutionise the market by making private gym membership a realistic lifestyle choice for millions of people.”
