SPAR develops Middle East market
SPAR International has licensed Abu Dhabi Co-operative Society (ADCOOPS) to operate SPAR in the United Arab Emirates.
The agreement includes options to sub-licence SPAR to suitable partners in other countries in the MENA region. ADCOOPS intend to develop the SPAR multi format retail strategy throughout the MENA region.
In the initial development phase, ADCOOPS are opening in the Abu Dhabi region a flagship for each SPAR format: SPAR Hypermarket, SPAR supermarket, and the SPAR Express convenience store, each of which has their own distinct customer offer.
The first SPAR supermarket, which meets the daily shopping needs in the Khalidiya region of Abu Dhabi opened late in 2011.
The first SPAR hypermarket in the Khalifa ‘A’ region of Abu Dhabi also focuses on being best in fresh. Its 3,500m² sales area features comprehensive produce, meat, fish, deli and bakery departments. It also has an extensive offer of Food to Go featuring Arabian, Asian and European dishes and an in-store seating area. It has a very wide range and depth of food, non-food products including electronics and a laundry service.
The third SPAR store format, the SPAR Express convenience store for people on the move, will open in Abu Dhabi Tourist Club Area in early February. The store features extensive fruit & vegetables, a serve-over butchery counter, plus a strong range of grocery and dairy products to service the everyday needs of local customers.
The next stage of development will see the opening of 5 more SPAR supermarkets in the Abu Dhabi region during 2013. The Dubai market is also being targeted and suitable locations are being researched.
SPAR is the world’s largest food store retailer – the worldwide organisation comprises 12,000 stores in 35 countries, across 4 continents and meets the needs of over 11 million consumers every day.
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