Smeg opens exclusive Bluewater pop-up store
Smeg, the Italian domestic appliance brand, has opened its first-ever pop-up shop at the Bluewater shopping centre.
The brand’s only other physical retail space is its flagship store on London’s Regent Street .
Remaining open until 3 November, the pop-up on Bluewater’s Lower Guildhall will offer appliance demonstrations, exclusive discounts, and the opportunity to browse and purchase Smeg’s collection of small appliances, fridges, cookers and ovens.
The first 20 customers making a purchase will return home with an exclusive goodie bag, complete with a Smeg apron, tea towel and oven gloves, as well as samples from Filipo Berrio and Bird & Blend Tea. Visitors will also be in with the chance of winning one of Smeg’s stand mixers.
Smeg’s expert team will also be on hand to advise visitors on the capabilities of the brand’s appliances and will provide coffee demonstrations.
