Sisley launches first e-commerce website

Benetton owned fashion brand Sisley has launched its first e-commerce website.

Offering the brand’s collections for men and women as well as its accessories line, the website has been created using Sisley’s ‘shop the look’ concept.

Sisley said the launch of the new site was a key part of its sales strategy and would strengthen the brand’s positioning through a shopping experience that was consistent with Sisley’s overall image.

The website has been simultaneously launched in 28 countries across Europe, including Italy, Germany, the UK, the Netherlands and France. There are also plans to extend the e-commerce offering to the US and Japan.

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