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Simon Burke joins Eagle Eye Solutions as Chairman

Simon Burke, former CEO of Virgin Entertainment and ex-Chairman of Hamleys, has joined mobile voucher redemption specialist Eagle Eye Solutions as Chairman. Burke has a wealth… View Article

GENERAL MERCHANDISE NEWS

Simon Burke joins Eagle Eye Solutions as Chairman

Simon Burke, former CEO of Virgin Entertainment and ex-Chairman of Hamleys, has joined mobile voucher redemption specialist Eagle Eye Solutions as Chairman.

Burke has a wealth of experience in the retail sector having led or been a Board member for a number of UK retail brands, including Virgin Megastores, W H Smith, Hamleys, and Majestic Wine. He is currently Chairman of Hobbycraft and Mitchells & Butlers PLC, and is a Director of the BBC.

Commenting on his appointment Burke said: “I am very pleased to be joining Eagle Eye. Mobile vouchers are the next big thing in retail and leisure. This technology offers the only easy way to redeem these vouchers securely and in a way which tracks the usage, both of which can be invaluable to businesses. I look forward to working with the Eagle Eye team and helping to drive this innovation further into the retail and leisure sectors.”

Steve Rothwell, CEO, Eagle Eye Solutions, said: “We’re delighted that such an experienced and high profile figure in the retail industry is joining Eagle Eye at a time when we’re enjoying a rapid expansion of our retail partnerships. Mobile vouchers are going to be key for retail mobile marketing and it’s great that our solutions are going to play such a central part in the system.”

Eagle Eye’s retail clients include Comet, Aurora Fashions, Blockbuster and Virgin Active.

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