Shoppers want high street standards online.
Online shoppers are abandoning their baskets before buying because of website complications.
Paul Nadin, founder of www.reviewcentre.com, said issues such as websites taking too long to load and not stocking specific products are just some of the frustrations stopping consumers sealing the deal.
“Shopping online is easy and quick, or so we are led to believe, but some consumers are finding the process too lengthy and complicated.
“Some websites want too much personal detail from shoppers, which puts people off, while others don’t show images of products available.
“Even if shoppers get through to the checkout stage, they can find e-stores only accept credit card payments or they could be faced with an unreasonable delivery charge,” he added.
Online shopping has seen a boom in recent years, with consumers preferring the comfort of browsing online than battling high street crowds, but Nadin believes shoppers want the same service from online stores and town centre shops.
He said: “You wouldn’t accept poor customer service in a shopping centre, nor would you expect your debit card to be refused as a method of payment, so why would you put up with it online?
“The rise of Internet shopping has made the retail market more competitive and has therefore raised the bar of what we consider acceptable shopping standards.
“Shoppers want a fast, easy shopping experience and e-retailers need to address issues which are stopping shoppers buying. Making an Internet transaction as easy as possible means happy customers and easy profits for online retailers.”
