Shop Direct hires Sarah Curran to spearhead development of luxury offer
Shop Direct has appointed My-Wardrobe.com co-founder Sarah Curran as a director with the remit of accelerating the development of its luxury offer in branded fashion and beauty.
Joining the digital retailer on 16 December, Curran will report to group retail and strategy director Gareth Jones in her new role.
Shop Direct’s digital department store brands include Very.co.uk, Littlewoods.com and isme.com. Each offers a range of branded fashion and beauty collections, including the likes of GHD, Hunter, Lipsy, Ted Baker and UGG. Collectively, the Shop Direct brands generate annual sales of £1.7 billion, around 50% of which is driven by fashion and beauty.
Commenting on the appointment, Jones said: “At Shop Direct, we sell a wide range of more than 800 famous brands and bring new labels on board every year to meet customer demand, in line with our purpose to make good things easily accessible to more people.
Never Miss a Retail Update!“Our customers consistently tell us that they want to be able to shop a wider range of brands, particularly at the luxury end of the market. We’re delighted that Sarah has agreed to join us to further develop our strategy in this area.”
Curran added: “When I launched My-Wardrobe back in 2006, my ambition was to democratise luxury by bringing fantastic brands to as wide an audience as possible. With its strong fashion and beauty credentials and the ability it offers customers to spread the cost of their purchases, Shop Direct takes that ethos to the next level.
“The business offers a fantastic range of aspirational brands and there’s a huge opportunity to do more. I look forward to working with the team to further expand the offering in the luxury fashion and beauty arena.”
