Seven Dials marks 30th anniversary of Sundial Pillar with Festival 30
Seven Dials held a one-day festival on Saturday to mark the 30th anniversary of the area’s historic Sundial Pillar.
The seven streets making up the shopping district were made traffic free for the Festival 30 event to free up space for theatre performances, music and craft workshops. In addition, lawns were installed around the Sundial Pillar so that visitors could enjoy alfresco dining.
The current Sundial was unveiled by Her Majesty Queen Beatrix of the Netherlands in 1989. It is replica of the original structure which was designed and constructed by an English stonemason in the 1690s.
Throughout the day, retailers such as Miller Harris, Laura Lee, Benefit, Pierre Hermé and Knomo offered a range of in-store activations and special promotions. In addition, would be traders from the new Seven Dials Market offered a taste of what is to come when the market opens its doors in September.
Karen Baines, head of group marketing and communications at Shaftesbury, said: “Festival 30 is an opportunity to celebrate the rich history of Seven Dials, and forms part of our calendar of events which ensure visitors can experience the best the district has to offer – from dining to shopping, to creativity. We’re thrilled to work with The Seven Dials Trust to mark this important milestone, and with our mix of tenants to celebrate the occasion.”
