Seven Dials gets PR push
London shopping district aims to raise profile
March 3 2004
Property company Shaftesbury PLC has appointed Frank PR to handle a PR and marketing campaign for Seven Dials, the unique and fashionable London neighbourhood between Soho and Covent Garden.
Seven Dials is known for its variety of diverse shops, bars and restaurants, found in bustling streets and quiet courtyards. [img l]7dials1.jpg[/img]Shaftesbury’s is the largest single landlord in the neighbourhood and its interests comprise 91 shops, 35 restaurants, bars and clubs, as well as offices and flats.
Occupants of the area include The Ivy, Koh Samui, Paul Frank, The Mountbatten Hotel, The Donmar Warehouse, Urban Outfitters and the Cambridge Theatre.
It is an area of London brimming with history, with the Seven Dials junction laid out in the 1690s. The colourful individual characteristics of Monmouth Street, Earlham Street, Shorts Gardens and Shelton Streetm the roads that emanate from the Seven Dials monument itself, are popular with independent retailers and discerning shoppers.
Frank PR’s campaign will attempt to expand awareness of Seven Dials as London’s latest attraction to be discovered for shopping and leisure and ultimately increase the number of visitors and shoppers.
[img l]7dials2.jpg[/img]Tom Welton, director, Shaftesbury PLC, said: “Seven Dials is a key priority for us and we hope that Frank PR’s strategic yet innovative campaign will raise the profile of this vibrant and buzzing neighbourhood.”
Graham Goodkind, Frank PR chairman, added: “Seven Dials is currently a bit of a well-kept secret. Our campaign will attempt to put this fantastic area of London firmly on the map and get people talking excitedly about Seven Dials.”
