Sephora to open new store at Liverpool ONE
Sephora is continuing its UK expansion with the opening of a new store at Liverpool ONE next spring.
The shop will be the beauty retailer’s eighth store in the country following previous openings in places like Westfield London, Westfield Stratford City, Manchester’s Trafford Centre, Newcastle’s Eldon Square and Gateshead Metrocentre.
This winter, Sephora will also launch at Birmingham Bullring and Bluewater in Kent.
Sephora UK’s managing director Sarah Boyd said: “By the end of this year, we will have opened seven stores in five regions, and I’m thrilled to share that our regional expansion will continue in 2025, with the first new store opening of the year at Liverpool ONE.
“Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which this prominent Liverpool ONE unit provides.
“As we prepare to welcome both new and existing customers, we are looking forward to creating a truly memorable and enchanting shopping experience at Liverpool ONE, in an exciting store format that reflects the spirit of the city.”
The 6,727 square store at the entrance to South John Street will stock a wide selection of exclusive beauty brands, including Makeup by Mario, GXVE by Gwen Stefani, Haus Labs by Lady Gaga and TikTok’s latest viral brand Topicals. Customers will also be able to get their hands on viral products from the likes of Glossier, Rare Beauty, Tatcha, Kayali and Glow Recipe.
Rob Deacon, asset management director at Liverpool ONE, said: “Sephora is a brand that represents exactly what Liverpool ONE looks for when adding to our line-up. It is globally celebrated, has a huge base of loyal fans, and delivers a bold, compelling concept.
“Consumer demand for Sephora is strong in Liverpool, and securing best-in-class retailers and experiences for the city is precisely what we aim to achieve at the destination, so the entrance of this beauty powerhouse is a natural partnership.”
