Secret Sales launches industry-first loyalty programme
Secret Sales, the designer fashion flash sale site, has launched its first ever customer loyalty scheme.
The scheme, which Secret Sales claims is the first of its type in the flash sale sector, gives customers the opportunity to redeem points against purchases made on the site. Customers will be offered five points for every pound spent and for every 500 points earned, they will be given a £5 voucher which can be redeemed during their next Secret Sales’ purchase.
Secret Sales said the development of the new offering was made following a year of significant growth for the business. The business has recently appointed several new senior staff members, including chief financial officer, Will Dresner; chief marketing officer, Robert Moss; chief commercial officer, Melanie Traub; and chief technology officer, Douglas Squirrel.
Robert Moss, chief marketing officer, said: “The decision to offer a loyalty scheme was made in response to extensive marketing research and customer feedback. We are constantly striving to differentiate ourselves from our competitors and are certain that this unique offering in our market will help us stand out from the crowd, enabling us to retain our position as the number one choice for discerning shoppers looking for excellent value.”
