Sears opens online link to Land End
Cross selling begins as merger clears final hurdle
June 17 2002
Sears, Roebuck and Land Ends have opened online sales links to each other websites.
The cross-selling marks the first stage of the merger of the two companies between as Sears announced the successful completion of its cash offer.
The majority of Lands End shareholders have agreed to Sears offer $62 per share. The offer does not need to be extended, and Sears expects to complete the takeover this Thursday, June 20. Alan J. Lacy, Sears chairman and CEO, said “With today’s closing, our team now is ready to begin working diligently to expand Lands’ End distribution and offer our customers a compelling assortment of Lands’ End products through multiple channels including online, Sears stores and catalogues. Starting today, a link from sears.com to landsend.com will provide cross-shopping opportunities for Sears’ and Lands’ End customers.”
The Lands End catalogue and online operations will retain their separate identity under Sears.
