Sainsbury’s and NTL create world’s biggest TV grocery store
15,000 products offered to armchair shoppers
October 28 2002
Sainsbury’s has taken its home shopping offer onto TV screens through a partnership with cable TV operator NTL.
The deal creates what Sainsbury’s says is the World’s biggest interactive TV grocery store. NTL customers will be able to choose from more than 15,000 products devlivered by the Sainsbury’s to You home shopping service, which is already available via the Internet.
Robin Lassiter, director of home shopping at Sainsbury’s said: “Customers want even more choice and convenience in the way that they shop. A television shopping service makes sense because so many people own a television.
“We have linked up with NTL because they have the best platform and are a good geographic fit with our home shopping service.”
Customers with a regular shopping list can place an order in less than twenty minutes. In particular, the service suits customers who for a variety of reasons cannot get to the shops, or are struggling to find time to go to a store.
Jeremy Davies, director of marketing at NTL. said: “NTL offers the UK’s best all round digital TV service, and the scale of this new Sainsbury’s store is something that our competitors can only dream about. Companies with the stature and everyday relevance of Sainsbury’s are precisely the kind of brands we want to work with.”
Sainsbury’s previous ventiure into TV home shopping, the Taste channel, was an unsuccesful joint venture with Carlton TV.
