Sainsbury�s ends Brand Match in favour of lower regular prices
Sainsbury�s is replacing its Brand Match pricing with lower regular prices on popular everyday products such as chicken, bread, cheese, fresh produce and household cleaning items.
The move follows research by Sainsbury’s which found that customers preferred lower regular prices as well as clearer, simpler product pricing.
Sarah Warby, Sainsbury’s marketing director, said: “Customers have told us that they want lower regular prices, and that this is more important to them than Brand Match. We’ve taken this on board and will now be investing all of the money from the scheme into lowering the regular prices on everyday products.
“We know that customers like the changes we’ve already made to the way we price our products because it fits in with the way people shop now. Our customers are shopping more frequently across multiple channels and they want to be able to buy the products they love, in the quantities they need, safe in the knowledge that they are getting great value for money. Our simpler, clearer pricing lets them do just that.”
The last Brand Match coupons will be issued on Tuesday 26 April.
