Royal Mail reveals Black Friday online shopping hotspots
Royal Mail has revealed its top ten towns and cities where the most online shopping took place during the Black Friday period.
The findings are based on analysis of items accepted into the Royal Mail network on Friday 27 and Saturday 28 November. Items were accepted from online retailers and ecommerce businesses for delivery via the Royal Mail Tracked 24 and Royal Mail Tracked 48 services.
According to Royal Mail, the top ten UK online shopping hotspots for Black Friday were:
| 1. | Norwich |
| 2. | Dorchester |
| 3. | Exeter |
| 4. | Bournemouth |
| 5. | Swansea |
| 6. | Aberdeen |
| 7. | Torquay |
| 8. | Inverness |
| 9. | Taunton |
| 10. | Lancaster |
Royal Mail has opened ten dedicated parcel sort centres, recruited an additional 19,000 temporary staff and added 6,800 extra vehicles to support its Christmas operation.
Nick Landon, head of Royal Mail Parcels, said: “Last weekend a huge volume of online purchases were picked, packed and shipped by retailers around the country. And today, thousands of shoppers around the UK will be receiving their Black Friday purchases.
“Bargain hunters in Norwich top the list of this year’s biggest Black Friday online shoppers. We know there are more parcels still to come, but as of today more addresses in Norwich are set to welcome a Black Friday purchase than anywhere else in the UK.”
