GENERAL MERCHANDISE NEWS
River Island to launch Blogger Design Project
10 September, 2012 | by Retail Bulletin
High street fashion chain River Island is to launch a range of accessories designed by fashion bloggers.
The Blogger Design Project, an exclusive range of accessories due to go on sale in October, features mini accessory collections designed by top fashion and lifestyle bloggers Coco’s Tea Party, Fashion Foie Gras, Five Five Fabulous and Mademoiselle Robot.
Each of the bloggers have designed an iPad case, iPhone cover, tote bag and greetings card, working in collaboration with River Island’s buying and design team.
The Blogger Design Project range will be sold in selected River Island stores and online.
