Rituals partners with Bluebell Group on Japan launch
Rituals is partnering with Asian brand operator and distributor, Bluebell Group, to make its entry into Japan.
Following the opening of a first Rituals store in the country in the trendy Aoyama district last month, Bluebell Japan is working closely with Rituals to oversee all of the brand’s operations in the market. This will include leveraging its established retail network and expertise in the beauty and fragrance sector to build the Rituals brand in Japan over the coming years.
Raymond Cloosterman, founder and chief executive of Rituals, said: “This expansion into Japan is a significant milestone for us, especially because Japan inspired me from the very beginning when I founded the brand.
“Opening here, feels like we’ve come full circle. Asia has always been a key part of our global vision at Rituals, and we’re thrilled to have established a presence in Hong Kong, Malaysia, Thailand, Singapore, China and now Japan.
“We have achieved substantial success in Europe while in East Asia, particularly Japan presents a compelling market opportunity. This region boasts fast-growing, diverse, and vibrant beauty and personal care industries.”
The new 78 square metre store in Aoyama sells the Rituals Classic Collections, the Private Collection for the home, and the bespoke Amsterdam Collection. It also offers a range of gift sets presented in luxury keepsake boxes.
Serge Grebert, Bluebell Japan president and chief executive. said: “Our collaboration with Rituals signifies a new chapter in bringing quality wellbeing products to Japanese consumers. We are honoured to support their growth and expansion in this market.
“This year our group celebrates 70 years of fragrance and beauty expertise in Japan. We are more committed than ever to introduce innovators in this category such as Rituals to Japanese consumers.”
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