Retailers pledge support for new food labelling scheme
Major retailers have declared their support for the new front of pack labelling scheme launched this week which aims to offer consumers clear and consistent nutritional information on the food they buy.
The national recommendation launched by all four UK governments is a uniform system for showing how much fat, saturated fat, salt and sugar and calories are in food products, building on existing labelling which retailers have developed over the last few years.
With all the major food retailers signed up to the scheme, members of the British Retail Consortium have worked closely with the Government on presentational aspects of the new labelling guidelines, including colours, format and font sizes.
Andrew Opie, BRC director of food and sustainability, said: “This is great news for consumers. A consistent scheme across all the major supermarkets means wherever we shop we will see the same front of pack labelling. That will help improve understanding of the label and make healthier choices easier.
“UK retailers have led the way on developing clear and consistent front of pack labelling over the last few years and we are delighted to see that such an important project is today getting the green light.”
