Resorts World signs up raft of retail brands
A new raft of retail brands have signed to be part of the outlet shopping offer at the integrated leisure and entertainment complex Resorts World Birmingham which is due to open at the NEC later this year.
The outlet mall will consist of 51 units and will be the West Midlands’ first large scale outlet shopping experience.
The £150 million scheme previously announced that Next Outlet, Nike Factory Store and GAP OUTLET will be taking stores. These will now be joined by fashion and footwear brands Bench, Jeff Banks, Skopes, Phase Eight, The North Face, New Balance, Skechers and Vans.
Other brands to sign up to the scheme include Bedeck, IT Luggage, Antler, Hallmark, The Gift Co, ProCook and Yves Delorme, as well as Lindt, Thorntons, Clogau Gold and Ernest Jones.
Resorts World said 88% of the total retail space has now been let.
As well as outlet shopping, the scheme will also include a range of restaurants and bars, an eleven screen IMAX cinema, a casino, conference and banqueting facilities, and a hotel and medi-spa.
Resorts World Birmingham will join a family of Resorts World locations in Malaysia, the Philippines, Singapore and the US and will be the first to open in Europe. The complex is owned and operated by Genting UK, part of the Malaysian based Genting Group.
Steve Myers, managing director – development of Genting UK, said: “Resorts World Birmingham be will be offering a new retail offer to the West Midlands region with the first large scale outlet mall to open here and Resorts World Birmingham and our retail partners are looking forward to bringing a new and exciting world of shopping to visitors.”
