Rascal + Friends rebrands as Rascals
Premium babycare brand Rascal + Friends has unveiled a brand refresh alongside a new shortened name of Rascals.
Founded in 2016 by a mother of four in New Zealand, Rascals offers a range of nappies, pants and wipes that have been engineered to be safe on sensitive skin,
Rascals has launched in over 30 countries in five years and is now stocked in Tesco. The new packaging will begin to roll in the supermarket’s stores and online from June as the brand looks to create a “strong, consistent brand” that is easy for parents and shoppers to identify on the shelf.
Amelia Watson, head of marketing at Rascals, said. “We’re so excited to share the next evolution of the Rascals brand with our community. They are fundamentally the reason for our success to date and we can’t wait to take them on the Rascals journey with us.
“Our mission has always been to reduce the stress of early parenthood by providing market-leading products, and we’re confident the evolution of Rascals positions us best to do this going forward.”
