Rakuten Kobo to keep Sainsbury’s eBook customers reading digitally
Digital reading company Rakuten Kobo is working with Sainsbury’s Entertainment on Demand to offer Sainsbury’s customers the opportunity to transfer their eBook libraries to Kobo’s eReading service as Sainsbury’s exits the digital entertainment business.
Both companies said they will ensure a seamless transfer for customers of their current digital libraries of books already purchased.
Michael Tamblyn, president and chief executive of Rakuten Kobo, said: “We look forward to welcoming Sainsbury’s customers to read with Kobo. They will be able to cherish the books they currently have for years to come as well as add new ones with personalised recommendations and expert selections to suit each and every booklover.”
Sainsbury’s will be sending its customers an email by 25 October with a unique link and instructions on how to transfer their libraries to Kobo, which will allow access to books previously bought at the Sainsbury’s eBookstore, as well as new purchases at Kobo.com.
Customers wishing to retain their Sainsbury’s eBook libraries will be told they need to transfer them to Kobo, as their accounts will automatically be closed on 1 December.
