Poundstretcher appoints head of marketing
Poundstretcher has appointed Carl Sutton to the newly created role of head of marketing.
In a statement, Poundstretcher said that Sutton will implement a changed approach in the discount retailer’s marketing communication strategy as it embarks on ambitious growth plans over the next year.
Sutton’s previous roles include 13 years at Wilko where he was responsible for brand development, store experience and through the line campaigns.
Ian York, Poundstretcher managing director, said: “Carl’s newly created role will help us streamline our marketing and communications and ensure we raise the profile of the business. It’s a very exciting time for us and I’m delighted to have Carl on board.”
Currently operating 409 stores, Poundstretcher has opened 15 new shops in the current financial year.
Sutton said: “Poundstretcher is a brand I have followed for many years having recognised their potential as a big player in the discount retail sector.
“The discount market is so competitive at the moment and joining the team at Poundstretcher at such a crucial time as the brand embarks on a significant period of change is a challenge I’m very excited about.”
