Poundland to begin first TV advertising campaign for new clothing and GM ranges
Discount retailer Poundland is to begin advertising its all-new clothing, homewares and grocery ranges on UK and Ireland TV for the first time.
Starting on 15 March and running until mid-April, the TV slots will be fronted by Irish comedian Alan Devally, who will also be dropping into Poundland stores over the coming weeks to meet shoppers.
Powered by parent company Pepco Group, the introduction of the new ranges forms part of the retailer’s ‘Project Evo’ that includes making major makeovers to stores across the UK and Ireland.
These have now been completed at 24 stores and contractors are now on site at a further 11 locations where stores will be relaunched over the next fortnight.
Poundland’s commercial director Tim Bettley said: “There’s been a transformation underway at Poundland for quite some time – in fact a Poundland or Dealz in 2024 is simply light years away from the kind of store customers would have experienced a decade ago.
“With our significant investment in ranges, stores and service, it’s now the right time to invite customers who haven’t seen what we now offer, to come and take a look for themselves at the changes we’ve made.”
