Poundland launches 100 new grocery lines
Single price discount retailer Poundland has added 100 new grocery lines to its grocery range as it looks to increase the competition against supermarkets.
The new lines include products such a Libby’s and Del Monte fruit juices, Whitworths brown sugar and UHT milk which will add to the existing range of tea, coffee, fresh milk and sugar. New products also include cooking sauces, pasta, cereal bars and soups, as well as home baking items.
Each product will be priced at £1 and there will also be a number of multi-offers offers such as two for £1, three for £2, and four for £3.
Richard Lancaster, trading director at Poundland, said: “Grocery is a growth category for Poundland and customers actively come into our stores looking for top brand everyday essentials at amazing value prices. Initial performance clearly indicates that our customers love the variety and breadth of the range. We will continue to listen to our customers to ensure we’re always improving our offering to meet their needs.”
Never Miss a Retail Update!The new grocery lines will be launched in stores today.
