PEP&CO to be featured in new prime-time ITV1 series
PEP&CO, the family fashion store chain launched last summer, is to tell its story in a new six-part prime-time ITV1 series called Bargain Shop Wars.
Airing this spring, the series will go behind the scenes to look at how the retailer launched 50 stores in just over 50 days.
Adrian Mountford, PEP&CO managing director, said: “In just over 50 days, we took on the challenge of opening 50 stores last summer in Scotland, England & Wales – Britain’s fastest scale-from-scratch retail launch.
“We were delighted to throw open our doors to ITV, because we wanted the nation to have a behind-the-scenes look at what it takes to bring high quality, low price family fashion to some of the country’s most loved towns.”
Commissioned for ITV by factual programming commissioning editor Priya Singh, Bargain Shop Wars is produced by Crackit North which originally brought the BBC’s Pound Shop Wars to TV screens.
Singh said: “We all love a bargain and this series immerses us in the engaging stories of people on both sides of the counter in the search for big sales and big savings in high street fashion.”
