Pepco Group expands into Austria
Pepco Group, the owner of the PEPCO and Dealz brands in Europe and Poundland in the UK, has opened its first two stores in Austria.
The move means the company has expanded into its third western European territory in the past 12 months following recent entries into Italy and Spain.
The openings in Center 21 in Wien and in Cine Nova in Wiener Neustadt will be followed by further launches in Austria in the coming months.
Andy Bond, Pepco Group chief executive, said: “Our launch in Austria is another important step in Pepco Group’s journey to become the pre-eminent discount variety retailer in Europe. We know from our extensive research there is a gap in the Austrian market for PEPCO’s winning combination of sector-leading low prices and high-quality products for the whole family in a modern store environment ‒ and we can’t wait to start serving customers.”
Pepco Group now trades in 17 countries across Europe and operates over 3,400 stores.
