Peacocks renews Big W Contract
Clothing retailer to be ‘more accountable’ for ranges
March 26 2003
Clothing retailer Peacocks is to continue supplying clothing ranges to the out-of-town Woolworths big W format.
Under a new contract running until 2006, Peacocks will have more autonomy over the merchandising and product ranges on offer in Big W outlets, and in return is also understood to be shouldering a bigger liability for any discounted or unsold product.
The new three-year contract covers all existing and new Woolworths big W stores. Peacocks is in all 18 outlets currently open, with the 3 new stores planned for this year.
However, a trial of a Peacocks merchandise in Woolworths high street stores, started last year, has been dropped.
Peacocks chief executive Richard Kirk said: “Woolworths big W is an exciting format with good potential for expansion once fully proven. We are delighted to confirm our long term partnership with Woolworths and look forward to building on the progress that has been achieved so far.”
Woolworths CEO Trevor Bish-Jones said: “We are pleased to continue the association with Peacocks in our Woolworths big W stores. The structure of our new deal gives more visibility and accountability over the performance of the clothing ranges which is key to our remit of providing excellence in value for money retailing.”
