Park Group launches global reward capability
Park Group, the multi-retailer gift voucher and prepaid gift card business, has announced that its corporate incentives and rewards division, Love2Shop Business Services, is to start offering a portfolio of digital and physical rewards products to a worldwide audience.
The company said Love2Shop Business Services has entered into a strategic initiative with a provider of cloud-based engagement management systems to form ‘Love2Shop Worldwide’. This will enable Park to provide its reward, recognition, benefits and wellbeing services to worldwide employee and customer engagement markets.
The initiative allows for the expansion of Park’s UK-based digital reward platform, ‘Evolve’, which has processed nearly £2 million in digital reward value in the UK since its launch in June 2016.
The new international service will be offered immediately to Park’s existing UK corporate clients who have employees and customers overseas, before meeting wider market demand and actively promoting the service in new territories.
Chris Houghton, chief executive of Park Group, said, “In line with our stated strategy of new product development, our Evolve system was launched last year and has proved incredibly popular with the UK corporate loyalty and incentive market. This initiative builds on Evolve’s success and allows us to offer our capabilities to an even wider audience of potential corporate clients, with minimal costs and risk incurred by ourselves.
“Our goal is to capitalise on Park’s existing reputation as a leading reward player in the UK by carefully growing our presence as a provider of these services globally. We will pursue this ambition whilst maintaining the commitment to our customers in the UK and will continue to develop new products which can offer more choice in our home markets.”
