Oxfam benefits from surge in Christmas sales
Oxfam has revealed that its high street charity shop takings surged by more than 40% in the week before Christmas to reach a total of £2.68 million.
The week was the highpoint of a successful two-month festive trading period when year-on-year sales across Oxfam’s shops and online sites rose by 6% to £20.8 million across the charity’s retail network. This raised an extra £1.1 million for Oxfam’s poverty-fighting work around the world compared to the same period in 2021.
Donated goods sales, which include fashion, homeware, books and music items, rose by 10% in high street stores to a total of £11.4 million in the period. Womenswear was the best-selling product category in high street stores following strong demand for partywear.
Lorna Fallon, Oxfam’s retail director, said: “We are delighted with our Christmas sales and it’s really thanks to shop teams, our staff and volunteers, and of course the British public who so kindly donate and shop with us. Customers flocked to Oxfam stores to find what they wanted and needed for Christmas. They decided to look locally for unique and meaningful gifts that would make their money stretch further and benefit a good cause.”
