Online retailer Ultimate Outdoors opens first store
Ultimate Outdoors, the online outdoor retailer, has chosen the Deepdale Shopping Park in Preston as the location for its first ever store.
Part of the Blacks and JD Sports Group, the store will provide a one-stop shop for outdoor clothing and equipment.
In addition to Blacks and Ultimate Outdoor brands, the store will stock Tiso and Alpine Bikes ranges, and Trek Cycles will operate a concession.
The store will also include The Ultimate Café, an in-store coffee shop operated by Liverpool based The Interesting Eating Company.
Lee Bagnall, managing director for Ultimate Outdoors, said: “We chose Deepdale Shopping Park for the very first Ultimate Outdoors because it serves a very strong catchment and trades extremely well. We are confident it will provide a strong platform to grow our brand from.”
Matt Reed, senior asset manager for British Land, added: “We are delighted to be able to provide the location of choice for Ultimate Outdoors to open its first ever store. Ultimate Outdoors arrival at Deepdale demonstrates the attraction and success of the park, further adding to the strong occupier line-up.”
