Ocado launches click & collect pilot at Hatfield’s The Galleria
Online grocery retailer Ocado is trialling a new click and collect initiative at the Land Securities operated The Galleria outlet shopping centre in Hatfield.
The six month trial will enable shoppers to collect their online food order from the 320,000 sq ft Hertfordshire centre by driving into a demarked car park zone before having their shopping order loaded into the boot of their car. The initiative marks the first time that Ocado has trialled such a scheme in a shopping centre.
It is hoped that the car based ‘pit-stop’ format will benefit from the big flow of traffic around the designer outlet, particularly via the A1(M) that runs below the site.
Scott Parsons, managing director of retail at Land Securities, said: “This new trial with Ocado demonstrates Land Securities’ dedication to evolving our assets to meet continually changing consumer demands. The Galleria provides the perfect location to trial the initiative as it has a high spending customer base, located in the midst of one of the busiest transport networks in the region.”