Nisa engages shoppers with new summer campaign
Nisa has launched a new online summer campaign which gives consumers the chance to win prizes every week.
The website and Twitter competition will run until 2 August and will offer the chance to win prizes such as festival and theme park tickets and barbeque equipment.
The campaign will be promoted both online and in Nisa stores.
Becky Slingsby from Nisa’s digital team said: “Following on from such a successful Christmas campaign, we hope this summer themed activity will be even more engaging with Nisa consumers and put a smile on their faces.
“Through this interactive way, we hope to reach out to as many people as possible through our digital channels and spread the word about Nisa’s fun and engaging brand.
“The campaign wouldn’t have been possible without the support of our top suppliers including Pepsico, Britvic, Heineken, R&R Ice Cream, KP Snacks, Vimto and Diageo.”
The activity, which is hosted on the nisalocally.co.uk website, will ask consumers to virtually spin an ice lolly stick to find fun things to do this summer and tag a friend who they would like to do this with. They are then invited to share their suggestion on Twitter using #NisaSummer to be entered into weekly prize draws.
In addition to the main prizes, there will be spot prizes up for grabs from Blossom Hill, Vimto and Walkers.
