New survey suggests that retailers are failing in their online marketing
A new survey has found that 77% of consumers say they struggle to find good deals when searching the internet. This suggests that retailers are failing in their online marketing according to online search marketing specialist Keybroker, the commissioners of the survey.
The online YouGov survey revealed that only 20% of consumers agreed that online ads helped them to find good deals, while 60% said they were rarely or never inspired to make spontaneous purchases of unplanned items online.
Fredrik Holmén, MD of Keybroker UK said: “Many consumers regularly use online to complete initial product research, but they are saying their decision to buy online is being frustrated by difficulties in finding the products, services and inspiration to satisfy their needs. Consistently well targeted online advertising should make buying decisions easier for consumers. It is a basic element of any successful online marketing campaign.”
The online survey canvassed the views of approximately 2,000 adult online shoppers across Britain.
Holmén added: “Approximately half (49%) of respondents have said they ‘never’ or ‘rarely’ find online search ads that are relevant to their needs, while another one in three admitted they only ‘sometimes’ find online ads to be relevant. This suggests there is significant scope for retailers to improve their online search marketing performance.”
