New study reveals fastest growing online sectors
Sporting goods, garden and DIY products, toys and games, tablet computers, mobile phones and software and games are all forecast to be among the fastest growing online sectors in the next 12 months, according to new research.
The research commissioned by parcel company DPD questioned online shoppers about the products they bought in the last 12 months and items they would consider buying in the next year to identify the fastest growing e-tail sectors.
Sporting equipment was tipped to be the fastest area for growth, with the number of people saying that they would buy online increasing by 69%, followed by DIY equipment and garden and outdoor goods.
Top ten fastest growing e-tail sectors
Product percentage growth
Sporting equipment: 69%
DIY equipment: 67%
Garden & outdoor: 58%
Software & games: 53%
PC/tablet computers: 45%
Kitchen & home goods: 44%
Electrical & photographic: 37%
Toys & games: 32%
Mobile phones: 29%
Beauty & healthcare: 24%
Top ten products bought online in last 12 months
Product percentage
Books: 63%
Clothing/footwear: 61%
DVDs: 54%
CDs 43%
Beauty & healthcare: 32%
Kitchen & home goods: 30%
Toys & games: 28%
Electrical & photographic: 25%
Garden & outdoor: 25%
Software & games: 23%
DPD’s CEO Dwain McDonald said: “Books, CDs, DVDs and clothing continue to dominate the online retail market. But, our research suggests that internet shoppers are increasingly prepared to buy a wider range of goods and purchase higher value items such as PCs, tablet computers, photographic equipment and mobile phones.
“Online shopping has rapidly grown to become a mainstream retail channel in the UK. Over the last few years an increasing number of people have switched on to the convenience of shopping from home and, thanks to the internet it has never been easier to research and compare a wide range of products from different retailers to find the best deal.”
