New study: price of groceries 40% cheaper than a year ago
Popular supermarket items have dropped in price by as much as 40% compared with a year ago according to new research by MySupermarket.co.uk.
The study by the shopping and comparison website also revealed the cost of a basket of 35 popular products dropped in price again in April and cost £82.78.
Broccoli was 39% cheaper in April 2016 compared with April 2015, along with onions, 18% down, bananas, 15% cheaper, and fresh peppers, 16% down.
Prices were also down from the month before with onions 12% cheaper than in March 2016, fresh peppers down 7% and both broccoli and deli bacon and ham 6% cheaper.
The only product to rise higher than a few percentage points compared with March was baked beans, up 4%.
MySupermarket’s managing director Kim Ludlow said the supermarket price war continued to keep prices competitive across retailers.
She added: “We’re also seeing supermarkets committing to slashing prices on own brand or everyday items. Shoppers should enjoy the low prices as we head into summer – but always remain vigilant as prices can change daily.”
In April 2015 the same basket cost £86.69.
MySupermarket’s Groceries Tracker monitors the cost of the same 35 most commonly bought grocery products on a monthly basis.
